Help Center

Set up your Amazon Ads account

Follow these steps to create your Amazon Ads account and connect it to the right Seller Central profile.

  1. 1

    Open the Amazon Ads registration page

    Go to advertising.amazon.com/ads-account/registration. Sign in with your business email if prompted.

    Sign in to startClick to expand
    Amazon Ads sign-in screen
    Amazon Ads sign-in screen
  2. 2

    Confirm your business email or switch accounts

    Make sure Amazon recognizes the correct business email. If not, choose Switch Account and select the email tied to your Seller Central account.

    Switch accountClick to expand
    Amazon Ads switch account screen
    Amazon Ads switch account screen
    If switching does not work: visit amazon.com, sign out, then return to the registration flow.
    Sign out of AmazonClick to expand
    Amazon.com sign out option
    Amazon.com sign out option
  3. 3

    Select the seller account and complete signup

    Choose the seller account you want to advertise. If you do not see it, confirm the email you switched to matches your Seller Central login. Then complete the signup details on the page.

    Select seller accountClick to expand
    Amazon Ads seller account selection and signup form
    Amazon Ads seller account selection and signup form
  4. 4

    Add billing and payment information

    Enter your billing and payment details, then click Save and Next. This can take a minute or two to process.

    Billing and paymentClick to expand
    Amazon Ads billing and payment information form
    Amazon Ads billing and payment information form